What We Do
Using proven science-based techniques, we can help you achieve the results you want.
Instructional Design and E-Learning
Process Improvement and Performance Improvement
Workshops and Live Training
Who We Work With
Public and Private Schools
Behavior Therapy Clinics
Individuals with Autism and Developmental Disabilities
Dr. Zachary Morford: Co-Founder and Owner
Zachary Morford received his PhD in psychology from the University of Nevada, Reno (UNR). His professional experience includes 9 years of teaching graduate and undergraduate courses at universities on a variety of topics, one-on-one tutoring with students (including many with learning disabilities), elementary and middle school classroom teaching, and domestic and exotic animal training. He has also worked as a product developer and user tester for HeadSprout (now Learning A-Z), where he conducted a multi-level concept analysis of scientific concepts for a computerized science instruction program. More recently, he has worked in similar roles and as a consultant with ChangePartner, where he facilitated the development of an automated patient experience feedback application for a healthcare organization.
Dr. Morford also continues to serve in a variety of roles in professional organizations, including as the executive director for the Texas Association for Behavior Analysis (TxABA), a reviewer for academic journals, a conference organizer, public speaker, and member of several professional behavior analytic organizations. Dr. Morford is deeply interested in and passionate about bring his skills and experience to bear on issues that matter to people and businesses
Lucero Neri-Hernandez: Co-Founder and Owner
Lucero Neri-Hernandez holds two BA degrees in Rehabilitation Studies and Applied Behavior Analysis and a MS degree in Behavior Analysis from the University of North Texas (UNT). Lucero has worked to help minority and low socio-economic high school students apply and attend college, brining over 60,000 students in grades 2-9 to UNT’s campus to experience college life and higher education—a 200% improvement over the previous year. As a graduate student Lucero designed and taught university courses, provided clinical services for undergraduates, co-chaired and organized the professional conferences, and trained domestic and exotic animals. Lucero also worked in a life skills classroom in a public middle school, where she and her colleagues improved the problem solving of the staff and students in the class skills using an approach known as Talk Aloud Problem Solving (TAPS).
Lucero is an experienced educator and instructional designer, and has designed and implemented several educational strategies, including Direct Instruction, Precision Teaching, TAPS. As a BCBA, educator, and researcher with several years of experience working with people with disabilities and other underrepresented populations, Lucero is deeply passionate about using her skills and experience to improve peoples’ quality of life through education programs and various access to resources.